Improving performance through insights

McAfee sought to streamline marketing data in their data warehouse in order to display real-time insights via BI Dashboards. SiaX consolidated the digital security company’s data pipelines and created data visualizations that provide their global marketing team always-on and easy-to-glean insights.

• Created data visualizations from existing marketing channels for stakeholders
• Automated data collection with APIs
• Consolidated data into a single database
• Leveraged our Heka proprietary platform to establish QA controls and manage/monitor APIs
• Stitched together and summarized key data visually via interactive dashboards
• Resulted in significant time reduction and ability to access real-time results